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Make Buying Difficult
Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the...
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The Last Name Effect: Why Zimmerman Is Impatient
WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches.As a direct marketer, I tried all manners of segmenting my mailing lists. Some...
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When Are Consumers Most Receptive?
If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply of money is far more likely to spend liberally...
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When Loyalty Points Beat Price Differences
Every merchant seems to have a loyalty program these days. It makes sense to reward customers for their patronage and encourage even greater frequency. But, it appears there’s one kind of loyalty...
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4 Key Customer Touchpoints Where Social Media Adds Value
Guest Post by: Jo StratmannIn order to use social media to influence purchasing habits you need to embed it at key customer touchpoints.Using McKinsey’s customer journey model as a base, we’ve looked...
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4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
Guest Post by: Carol FoxThe changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible...
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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere...
The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the...
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The Longevity Economy Generating Economic Growth - A Report from AARP
AARP has been busy, working with Oxford Economics, putting some numbers around the value of the older consumer market.Lots of interesting stats. This chart caught my eye, showing the change in the...
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InfluNonsence
In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions….No, wait. That’s not right. Let me start again.In the never-ending quest to prove...
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A Super-Simple Way To Make Your Prices Seem Lower… With One Catch
Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male...
View ArticleClik here to view.
The Last Name Effect: Why Zimmerman Is Impatient
WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches.As a direct marketer, I tried all manners of segmenting my mailing lists. Some...
View ArticleClik here to view.
When Are Consumers Most Receptive?
If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply of money is far more likely to spend liberally...
View ArticleClik here to view.
When Loyalty Points Beat Price Differences
Every merchant seems to have a loyalty program these days. It makes sense to reward customers for their patronage and encourage even greater frequency. But, it appears there’s one kind of loyalty...
View ArticleClik here to view.
4 Key Customer Touchpoints Where Social Media Adds Value
Guest Post by: Jo StratmannIn order to use social media to influence purchasing habits you need to embed it at key customer touchpoints.Using McKinsey’s customer journey model as a base, we’ve looked...
View ArticleClik here to view.
4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
Guest Post by: Carol FoxThe changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible...
View ArticleClik here to view.
How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere...
The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the...
View ArticleClik here to view.
The Longevity Economy Generating Economic Growth - A Report from AARP
AARP has been busy, working with Oxford Economics, putting some numbers around the value of the older consumer market.Lots of interesting stats. This chart caught my eye, showing the change in the...
View ArticleClik here to view.
InfluNonsence
In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions….No, wait. That’s not right. Let me start again.In the never-ending quest to prove...
View ArticleClik here to view.
A Super-Simple Way To Make Your Prices Seem Lower… With One Catch
Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male...
View ArticleBuyer Beware: 5 Ways Climate Change Is Already Transforming Home Buying...
The value of global real estate is enormous, topping $217 trillion–of which 75% is residential homes and property. Given this scale, it is hard to overstate the importance of real estate to people’s...
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